Shaping the Brand Awareness of Science and Technology Parks in Eastern Poland

Anna Lis; Ewa Romanowska

doi:10.56583/br.614

Published : 2016-07-15

Vol. 14 No. 2 (2016)

Shaping the Brand Awareness of Science and Technology Parks in Eastern Poland

Anna Lis

Ewa Romanowska

DOI: https://doi.org/10.56583/br.614

Abstract

The main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland supported under the Operational Programme Development of Eastern Poland. The authors focused on the demand-side perspective and scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews). The research in the group of the actual customers was conducted by means of quantitative methods (CAPI and CATI interviews). The results of the study indicate the lack of knowledge of the parks’ functioning, the lack of awareness of the benefits that could be achieved while cooperating with parks, low effectiveness of the existing forms of promotion of the parks, but also the high needs for innovation support among entrepreneurs. On the basis of the study results, the authors formulated recommendations for improving the promotion of parks.

Keywords:

science and technology parks, brand

Details

References

Statistics

Authors

Download files

PDF (Język Polski)

Citation rules

Lis, A., & Romanowska, E. (2016). Shaping the Brand Awareness of Science and Technology Parks in Eastern Poland. Regional Barometer. Analyses & Prognoses, 14(2), 147–156. https://doi.org/10.56583/br.614

Altmetric indicators

Cited by / Share

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

References

Abetti, P.A. 2004. “Government-Supported Incubators in the Helsinki Region, Finland: Infrastructure, Results, and Best Practices.” The Journal of Technology Transfer no. 29 (1):19–40. DOI: https://doi.org/10.1023/B:JOTT.0000011179.47666.55

Bąkowski, A., and M. Mażewska. eds. 2012. Ośrodki innowacji i przedsiębiorczości w Polsce. Raport 2012, Seria Innowacje. Warszawa: Polska Agencja Rozwoju Przedsiębiorczości.

Brčić, R., and K. Brodar. 2008. “Role of Science and Technology Parks in Entrepreneurship Development. The Case of Varaždin County.” International Scientific Publications: Journal Economy & Business no. 2 (1):363–375.

Chorda, I.M. 1996. “Towards the Maturity Stage: an Insight into the Performance of French Technopoles.” Technovation no. 16 (3):143–152. doi: 10.1016/0166-4972(95)00042-9. DOI: https://doi.org/10.1016/0166-4972(95)00042-9

Colombo, M.G., and M. Delmastro. 2002. “How Effective Are Technology Incubators? Evidence from Italy.” Research Policy no. 31 (7):1103–1122. doi: 10.1016/S0048-7333(01)00178-0. DOI: https://doi.org/10.1016/S0048-7333(01)00178-0

Cumbers, A., and D. MacKinnon. 2004. “Introduction: Clusters in Urban and Regional Development.” Urban Studies no. 41 (5–6):959–969. doi: 10.1080/00420980410001675896. DOI: https://doi.org/10.1080/00420980410001675896

Czakon, W. ed. 2013. Podstawy metodologii badań w naukach o zarządzaniu. 2nd ed. Warszawa: Wolters Kluwer.

Dabrowska, J. 2011. Measuring the Success of Science Parks: Performance Monitoring and Evaluation. Paper read at XXVIII IASP World Conference on Science and Technology Parks, 2011.06.19–22, at Copenhagen.

Hansson, F. 2007. “Science Parks as Knowledge Organizations — the “ba” in Action?” European Journal of Innovation Management no. 10 (3):348–366. doi: 10.1108/14601060710776752. DOI: https://doi.org/10.1108/14601060710776752

Hommen, L., D. Doloreux, and E. Larsson. 2006. “Emergence and Growth of Mjardevi Science Park in Linkoping, Sweden.” European Planning Studies no. 14 (10):1331–1361. doi: 10.1080/09654310600852555. DOI: https://doi.org/10.1080/09654310600852555

Järvelin, A.-M., and H. Koskela. 2005. “The Role of Science Parks in Developing Company Networks.” In Frontiers of E-Business Research, FeBR 2004, Conference Proceedings, edited by M. Seppä, M. Hannula, A.-M. Järvelin, J. Kujala, M. Ruohonen and T. Tiainen, 507–519. Tampere, Finland.

Kelessidis, V.C., I.J. Vasalos, and N. Komninos. 1999. Planning for Science and Technology Parks in Southern Europe: Experiences from Spain, Italy and Greece. Paper read at XVI IASP World Conference on Science and Technology Parks, 1999.08.31–09.04, at Istanbul.

Link, A.N., and K.R. Link. 2003. “On the Growth of U.S. Science Parks.” The Journal of Technology Transfer no. 28 (1):81. DOI: https://doi.org/10.1023/A:1021634904546

Lis, A. 2012. “Parki naukowe i inkubatory przedsiębiorczości w teorii i praktyce gospodarczej.” In Wymiary konkurencyjności: zarządzanie innowacjami w regionie, edited by A. Lis, 67–84. Gdańsk: Wydawnictwo Politechniki Gdańskiej.

Lis, A. 2013. “Główne bariery w systemie transferu technologii w Polsce.” Zarządzanie i Finanse no. 11 (1):295–311.

Luger, M.I., and H.A. Goldstein. 1991. Technology in the Garden. Research Parks and Regional Economic Development. Chapel Hill: University of North Carolina Press.

Machnik-Słomka, J., and P. Kordel. 2012. “Modele biznesowe parków naukowo-technologicznych a strategie sieciowe klientów parków.” Zeszyty Naukowe Uniwersytetu Szczecińskiego. Finanse, Rynki Finansowe, Ubezpieczenia (55):237–258.

Matusiak, K.B. ed. 2011. Strategiczne obszary rozwoju parków technologicznych, Seria Innowacje. Warszawa: Polska Agencja Rozwoju Przedsiębiorczości.

Minguillo, D., and M. Thelwall. 2012. “Mapping the Network Structure of Science Parks. An Exploratory Study of Cross-Sectoral Interactions Reflected on the Web.” Aslib Proceedings no. 64 (4):332–357. doi: 10.1108/00012531211244716. DOI: https://doi.org/10.1108/00012531211244716

Olins, W. 2008. The Brand Handbook. London: Thames and Hudson Ltd.

Phan, P.H., D.S. Siegel, and M. Wright. 2005. „Science Parks and Incubators: Observations, Synthesis and Future Research.” Journal of Business Venturing no. 20 (2):165–182. doi: 10.1016/j.jbusvent.2003.12.001. DOI: https://doi.org/10.1016/j.jbusvent.2003.12.001

Porter, M.E. 2000. “Location, Competition, and Economic Development: Local Clusters in a Global Economy.” Economic Development Quarterly no. 14 (1):15–34. doi: 10.1177/089124240001400105. DOI: https://doi.org/10.1177/089124240001400105

Program Operacyjny Rozwój Polski Wschodniej 2007–2013. Narodowe Strategiczne Ramy Odniesienia 2007–2013. 2007. Warszawa: Ministerstwo Rozwoju Regionalnego.

Sofouli, E., and N.S. Vonortas. 2007. “S&T Parks and Business Incubators in Middle-Sized Countries: the Case of Greece.” Journal of Technology Transfer no. 32 (5):525–544. doi: 10.1007/s10961-005-6031-1. DOI: https://doi.org/10.1007/s10961-005-6031-1

Sternberg, R. 2004. “Technology Centres in Germany: Economic Justification, Effectiveness and Impact on High-Tech Regions.” International Journal of Technology Management no. 28 (3–6):444–469. doi: 10.1504/Ijtm.2004.005298. DOI: https://doi.org/10.1504/IJTM.2004.005298

Vilà, P.C., and J.L. Pagès. 2008. “Science and Technology Parks. Creating New Environments Favourable to Innovation.” Paradigmes: economia productiva i coneixement (0):141–149.

Wessner, C.W. 2009. Understanding Research, Science, and Technology Parks. Global Best Practices. Report of a Symposium. Washington, DC: National Academies Press.

Zhang, Y. 2004. “Critical Factors for Science Park Management: the North American and European Experience.” International Journal of Entrepreneurship and Innovation Management no. 4 (6):575–586. doi: 10.1504/IJEIM.2004.005849. DOI: https://doi.org/10.1504/IJEIM.2004.005849