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Regional Products as a Promotion Tool of Tourism in Rural Areas of Pomeranian Voivodship
Magdalena Warmińska
Aneta Dąbrowska
Wacław Mozolewski
Abstract
Manufacturers and producers of regional products have very high capacity to take advantage of the existing market niche as far as the growing interest in food quality is concerned. It is a global trend and Polish producers have a huge opportunity here. The only need is to have a good promotion policy, and the consent and agreement among the producers and manufacturers of regional products. On the one hand, regional products can be a major tourist attraction and also a great way to promote rural development. On the other hand, thanks to the growth of tourism, it is possible to preserve traditional production methods even though they may not be very profitable. Tourists eagerly buy these products and treat it as a kind of proof of a visit in a particular place or country. Moreover, they evoke holiday memories, emotions, and the flavors of the countryside. Rural areas of Pomerania, which are culturally diversified with a rich tradition in history, are a great treasury of cultural resources. The aim of the presented study is to verify the hypothesis that regional product is a tool to promote tourism in rural areas of the voivodship.
Keywords:
regional products, promotion, rural areasSimilar Articles
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