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Język Polski
Involvement in Local Development as a Tool for Building the Corporate Reputation
Danuta Szwajca
Abstract
Reputation is now one of the company's most valued assets, which is the source of its value and long-term competitive advantage. In recent years, the reputation of a company as a socially responsible organization is of particular importance. One of the important areas of this responsibility is to participate in local development through various ways of activities and cooperation with representatives of local communities. The aim of the article is to identify forms of involvement of the business sphere in the region development in the context of building corporate reputation with particular emphasis on the good practices of companies operating on the Polish market. To achieve this goal the following methods were used: query literature and analysis of test results of selected research centers.
Keywords:
corporate reputation, regional development, local communitiesDetails
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.