Cooperation between Convention Bureaus in Light of Empirical Research

Natalia Latuszek; Monika Dembińska

doi:10.56583/br.353

Data publikacji : 2018-12-18

Tom 16 Nr 3 (2018)

Współpraca jednostek convention bureau w świetle badań empirycznych

Natalia Latuszek

Monika Dembińska

DOI: https://doi.org/10.56583/br.353

Abstrakt

Współpraca interesariuszy w regionie (poziom mikro) uznawana jest za podstawowe źródło przewagi konkurencyjnej miast na rynku spotkań. Chociaż proces kooperacji zachodzi także między destynacjami (na poziomie mezzo), w istniejących opracowaniach rzadko prezentowany jest z tej perspektywy. Na rynku spotkań miasta reprezentowane są przez wyspecjalizowane jednostki convention bureau, których jedną z funkcji jest budowanie i rozwijanie relacji. Celem artykułu jest rozpoznanie znaczenia wymienionej funkcji w działalności tych jednostek w obliczu postępujących procesów konkurencyjnych. Dla osiągnięcia celu badawczego przeprowadzona została ankieta internetowa, skierowana do osób zarządzających tymi jednostkami. Uzyskane dane zostały poddane analizie z wykorzystaniem metody IPA (Importance-Performance Analysis). Wyniki badania wskazują na niski priorytet podejmowania współpracy z innymi jednostkami convention bureau.

Słowa kluczowe:

convention bureau, rynek spotkań, konkurencyjność, współpraca, miasta

Szczegóły

Bibliografia

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Zasady cytowania

Latuszek, N., & Dembińska, M. (2018). Współpraca jednostek convention bureau w świetle badań empirycznych. Barometr Regionalny. Analizy I Prognozy, 16(3), 83–89. https://doi.org/10.56583/br.353

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Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

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