Planowanie przestrzenne jako instrument marketingu terytorialnego Agencji Nieruchomości Rolnych w województwie lubelskim

Waldemar Gorzym-Wilkowski

doi:10.56583/br.1404

Published : 2010-02-01

No. 4 (18) (2009)

Spatial Planning as a Territorial Marketing Instrument of Agricultural Property Agency in Lubelskie Province

Waldemar Gorzym-Wilkowski

DOI: https://doi.org/10.56583/br.1404

Abstract

The aim of the Agricultural Property Agency is, among other things, to sell the state property at the best price. To achieve this aim, it is necessary to apply the rules of territorial marketing, and one of its tools is spatial planning. The Agency’s Regional Branch in Lublin uses spatial planning to increase the market value of its assets. However, it still owns numerous land parcels, the market value of which could increase after changing their designations in local plans for spatial development. The market merits of these land parcels could be properly used only after developing and implementing a well-ordered marketing strategy including spatial planning mechanisms.

Keywords:

territorial marketing, spatial planning, state property, Lubelskie Voivodship

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Gorzym-Wilkowski, W. (2010). Spatial Planning as a Territorial Marketing Instrument of Agricultural Property Agency in Lubelskie Province. Regional Barometer. Analyses & Prognoses, (4 (18), 59–63. https://doi.org/10.56583/br.1404

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