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Regional Business Models. Comparison Perspective between Creative and Traditional Industries
Kazimierz Perechuda
Daria Hołodnik
Abstract
In the paper is formulated new paradigm of regional development based on the management perspective, especially business model concept. According to that theoretical optic, regional business model can be seen as a networking meaning field that is the synthesis of intangible potentiality of local society (e.g., intellectual capital, social capital, creativeness capital), thus explicitly reflects quality aspects of the development. Local government decision-makers, therefore should take into account intellectual and virtual dimensions that determinate possibilities of creative industries absorption and implementation into the region. Moreover, to point out the main differences between creative and traditional regional models are explained according to the results and determinants of social capital development in wine regions, where the competitive advantage is basically related to value, idea, knowledge and emotion transfers, both ways from and to the client-visitors of wine routes (e.g., happiness, joy, unforgettable moments are crucial factors during providing services for the wine-tourists). However, in the wine regions based on traditional approach of development (e.g., in Poland) wine services are still contributed to material, infrastructure and low social returns investments. In the recommendation part of the paper are shown reorientation instruments of transformation from traditional to creative industries regional business model, which particularly should correspond with increasing intellectual, social and relation capital.
Keywords:
regional business model, creative industries, wine tourism managementDetails
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