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Directions and determinants of the development of marketing innovations in sustainable enterprises
Bogumiła Smolorz
Abstract
In the 21st century, the need for a clean natural environment is necessary for the proper development of humanity on Earth. Therefore, conducting all kinds of economic processes related to satisfying the ever-increasing needs of present and future
generations should take place with respect for the natural environment. This mainly applies to the marketing activities of enterprises. Marketing drives the global economy and has an impact on the natural environment. Therefore, today’s enterprises, in
order to compete and stay on the global market, should implement eco-innovations regarding marketing instruments, ie: products, prices, distribution and promotion-mix.
Keywords:
Ecoinnowations, sustainable development, marketingMost read articles by the same author(s)
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