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Is Altruism Worth It? The Economy of Selflessness in the Age of Corporate Social Responsibility (CSR)
Sylwia Czakowska
Dariusz Czakowski
Abstract
In an increasingly interconnected world where profit-seeking often dominates business discourse, the concept of altruism emerges as a compelling counter-narrative, challenging traditional economic paradigms and prompting a re-evaluation of selflessness within capitalist frameworks. Defined in economic terms as actions benefiting others at potential personal cost, altruism raises critical questions about its role and significance in market behavior, particularly when contrasted with the self-interest that has long characterized economic theory. Historically marginalized in favor of models prioritizing rational choice and profit maximization, altruism is now experiencing a resurgence in scholarly attention. Recent trends indicate shifting perspectives, inviting examination of how altruistic behavior might be quantified and what observable effects it produces in consumer behavior and corporate strategies. The interplay between altruism and profitability presents a paradox: can these phenomena coexist harmoniously, or are they inherently contradictory? This article explores this complex relationship by analyzing case studies where altruistic practices enhanced profitability and investigating stakeholder perceptions of the balance between ethical considerations and financial success. Furthermore, the integration of altruism into corporate social responsibility (CSR) initiatives opens new avenues for understanding the economic benefits of altruistic motives, as consumers increasingly favor companies aligned with their values. As we navigate the complexities of the global economy, the impact of technological advancement and evolving consumer expectations on altruistic practices grows increasingly significant, necessitating discussion about how policymakers might foster supportive economic environments. Ultimately, by highlighting these dynamics, this analysis aims to contribute to a more nuanced conceptualization of altruism in economic theory – challenging conventional assumptions and provoking fundamental reconsideration: within a benefit-maximizing paradigm, can pure selflessness indeed function as a viable systemic component.
Keywords:
economics of altruism, business ethics, corporate social responsibility (CSR), homo cooperativus, behavioral economics, social investmentDetails
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