Published : 2014-10-31

Management of Client Capital in Small and Medium-Sized Enterprises of the Opolskie Voivodship — the Regional of Local Research

Małgorzata Adamska



Abstract

The paper characterized the capital client, present as one of the most important elements in the structure of intellectual capital, based on a careful analysis of the literature and previous experience with ongoing placements in enterprises of the Opolskie Voivodship in the positions of: self-specialist for marketing and development and specialist for customer relationship management. Presented will be also a part of the report based on the results of studies carried out on the client capital management, implemented in the first quarter of 2014 among small and medium-sized enterprises Opole province.

Keywords:

client capital, customer relationship management



Details

References

Statistics

Authors

Download files

PDF (Język Polski)

Citation rules

Adamska, M. (2014). Management of Client Capital in Small and Medium-Sized Enterprises of the Opolskie Voivodship — the Regional of Local Research. Regional Barometer. Analyses & Prognoses, 12(2), 133–139. https://doi.org/10.56583/br.1064

Altmetric indicators


Cited by / Share


Publisher
Wydawnictwo Akademii Zamojskiej
ul. Pereca 2, 22-400 Zamość
tel.: +48 84/638 34 44;
tel. kom. +48/ 790 331 087
fax: +48 84/ 638 35 00
University
Akademia Zamojska
ul. Pereca 2, 22-400 Zamość
tel. 84 638 34 44
fax 84 638 35 00
e-mail: rektorat@akademiazamojska.edu.pl
About:
Copyright 2021 by
OJS Support and Customization by LIBCOM
Platform & workfow by OJS/PKP